User Research & Strategy
Understand your users through interviews, surveys, and analytics. Data-driven insights that shape design decisions.
Overview
Good design starts with understanding. User research reveals who your users really are, what they need, and how they behave. Without it, you're designing based on assumptions that may be wrong.
We use proven research methods to gather actionable insights that inform every design decision, reducing risk and increasing the likelihood of success.
What's Included
User Interviews
One-on-one conversations to understand goals, pain points, and behaviors.
Surveys & Questionnaires
Quantitative data collection to validate assumptions at scale.
Analytics Review
Analysis of existing data to understand current user behavior patterns.
Persona Development
Detailed user personas that guide design decisions and team alignment.
Journey Mapping
Visual maps of user experiences identifying opportunities and pain points.
Competitive Analysis
Review of competitor experiences to identify gaps and opportunities.
Frequently Asked Questions
How many users do you need to interview?
Research shows that 5-8 users typically reveal 80% of usability issues. For broader strategic research, we may recommend 12-20 participants. We'll recommend the right sample size based on your goals.
Can you research if we don't have users yet?
Yes. For new products, we research your target market through prospective user interviews, competitor user reviews, and market analysis. We can also recruit participants matching your target demographic.
What do we get at the end?
You'll receive a comprehensive research report with findings, personas, journey maps (if applicable), and actionable recommendations. We'll also present findings to your team and answer questions.
Ready to Understand Your Users?
Let's uncover the insights that will drive your design decisions.
Start Your Project