Brand Guidelines
Comprehensive style guides that ensure consistency. Colors, typography, imagery, and usage rules.
Overview
A logo alone isn't a brand. Brand guidelines document how your visual identity should be applied across all touchpoints—ensuring consistency whether materials are created by your team, agencies, or vendors.
We create comprehensive guides that are practical and usable, not just beautiful documents that sit in a drawer.
What's Included
Logo Usage
Clear space, minimum sizes, acceptable/unacceptable usage examples.
Color Palette
Primary, secondary, and accent colors with HEX, RGB, CMYK, and Pantone values.
Typography
Font families, weights, sizes, and hierarchy for headings, body, and UI.
Imagery Style
Photography guidelines, illustration style, iconography, and graphic elements.
Voice & Tone
Writing style guidelines and examples for consistent brand communication.
Application Examples
Real-world examples showing guidelines in action across different formats.
Frequently Asked Questions
Do I need brand guidelines?
If multiple people create materials for your brand—employees, contractors, agencies—yes. Guidelines prevent inconsistent applications that dilute brand recognition and professionalism.
What format do you deliver?
We provide a designed PDF document plus editable source files. For larger organizations, we can create web-based brand portals for easier access and updates.
Can you create guidelines for an existing brand?
Absolutely. We can document and organize existing brand elements, fill in gaps, and create a cohesive system even if no formal guidelines existed before.
Ready to Document Your Brand?
Let's create guidelines that ensure your brand is applied consistently everywhere.
Start Your Project