Brand Refresh
Modernize your existing brand without losing recognition. Evolution, not revolution.
Overview
Not every brand needs a complete overhaul. Sometimes the foundation is solid but the execution feels dated. A brand refresh updates and modernizes while preserving the equity you've built.
We analyze what's working, identify what needs updating, and carefully evolve your brand to feel current while maintaining recognition with existing customers.
What's Included
Brand Audit
Assessment of current brand assets, consistency, and market perception.
Logo Refinement
Update typography, proportions, or details while keeping recognizable elements.
Color Evolution
Modernize color palette while maintaining brand recognition.
Typography Update
Refresh font choices for better digital performance and modern feel.
Visual Language
Update graphic elements, photography style, and overall visual approach.
Rollout Planning
Phased implementation plan to transition materials without waste.
Frequently Asked Questions
Refresh vs. rebrand—what's the difference?
A refresh updates and modernizes existing elements. A rebrand creates entirely new identity from scratch. Refreshes maintain recognition; rebrands signal fundamental change. We'll recommend the right approach for your situation.
How do we roll out the refresh?
We create a phased plan that prioritizes high-visibility items while allowing existing materials to be used up. This minimizes waste and spreads costs over time.
Will customers notice the change?
That's the art of a good refresh—changes feel natural and obvious in retrospect, but don't jar existing customers. The goal is "that's better" not "what happened?"
Ready to Refresh Your Brand?
Let's modernize your brand while preserving what makes it recognizable.
Start Your Project